In 2015, the foundation for the center was laid with the National Western Center Master Plan. The plan was created by the City and County of Denver, Colorado State University System, the Western Stock Show Association, the Denver Museum of Nature & Science and History Colorado. The process also included the National Western Center Citizens Advisory Committee and outreach to the greater community. The plan established a long-range vision, guiding principles, and goals for the redevelopment of the National Western Complex and Denver Coliseum, and the revitalization of this historic region of Denver. The plan sets out to accomplish four broad objectives:
Set in motion the creation of a year-round destination to engage local visitors and promote out-of-state tourism in collaboration with partners such as Western Stock Show Association, Colorado State University System, the Denver Museum of Nature & Science and History Colorado;
Advance the city’s intent to secure and grow the National Western Stock Show for the next 100 years as the state’s largest agriculture convention;
Position Denver as a global player in 21st century agricultural issues that will help advance our knowledge around food production, safety, and the expansion of healthy foods at an international scale;
Use new and improved multi-modal pathways to reconnect Globeville, Elyria, and Swansea and bring life back into these communities.